Why MOQ Confuses So Many Buyers at the Canton Fair

MOQ is one of the most misunderstood topics in China sourcing.

Buyers often treat it as a fixed rule instead of a risk signal.

What MOQ really reflects

MOQ reflects production efficiency, material batching, and factory risk.

Different products naturally have different MOQ logic.

How buyers should handle MOQ discussions

Ask what drives the MOQ.

Understand trade-offs if quantity reduces.

Focus on long-term potential, not just first orders.

The takeaway

MOQ is a conversation, not a confrontation.

Buyers who understand this build better supplier relationships.

Read more sourcing insights here:
👉 https://fortunesourcings.com/blog/

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