How Smart Buyers Combine the Canton Fair with Factory Visits

Some buyers rely only on the Canton Fair.

Others skip it and go straight to factories.

Both approaches miss important information.

What each does best

The Canton Fair helps buyers compare suppliers and understand the market quickly.

Factory visits confirm whether suppliers can actually deliver what they promise.

Using both creates clarity.

Why sequence matters

Smart buyers attend the fair first, then visit shortlisted factories.

This avoids unnecessary travel and unfocused meetings.

Planning this sequence in March makes April far more productive.

The takeaway

The Canton Fair gives direction.
Factory visits give confirmation.

Using both together leads to better sourcing decisions.

Read more sourcing insights here:
👉 https://fortunesourcings.com/blog/

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